Instead of linking to a page that has many sections above and below the area that asks them to make a decision, you could simply link directly to that section, like this anchor link on my home page. On a regular page where you have a section with options to work with you. I mean, how amazing would food blogger websites be if you didn’t have to read the story of that one time they made salted caramel with their Grandma when they were 7 years old, and this recipe that you just want to get to already is the culmination of 3 years of recipe testing that they’ll describe to you in detail? Every food blogger should have a huge button using an anchor link on the top of each blog post that scoots someone directly to the recipe at the bottom. On a blog post (like this one!) where you want to include the option for readers to skip the educational content and get to the step-by-step instructions or an opt-in. This allows them less time to talk them out of investing in your products or services! I even use this on shorter sales pages, such as my services pages, where it takes them from a button with the call-to-action “Book your spot” halfway down the page directly down to the application form. On a long sales page, where someone can click on a button that scoots them to the “Buy now” section. Here are some examples of where you’d consider using Squarespace anchor links:
Anchor links move someone up or down on the same page that they’re already on, or to a specific spot on another page (i.e. 99% of the links on your website will redirect someone to another page on your website or an external website (i.e.
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